Working With Kyle Rusak

See the system.
Solve the problem.

I work at the intersection of business, technology, and operations, helping organizations understand what is not working and what needs to change. From systems integration and process design to custom software and technical strategy, I turn complex requirements into workable solutions.

Established 2012

Business problems don’t come with technical boundaries.

A process might span a CRM, an ecommerce platform, a database, an internal application, and three people who all have slightly different ideas about how it works.

I help make sense of that complexity, determine what actually needs to change, and build the systems that connect it all.

What I do

Business Systems
Design and improve the systems that keep a business running, from internal workflows and operational tools to CRM, ERP, ecommerce, and custom applications.

Product & Platform Development
Turn business requirements into practical products and platforms. Define what needs to be built, prioritize the work, and work closely with technical teams through implementation.

Systems Integration
Connect the tools a business already relies on. APIs, data flows, legacy systems, third-party platforms, and custom applications become one working ecosystem instead of a collection of islands.

Process & Workflow Design
Understand how work actually gets done, identify where systems or processes break down, and design better ways of working that people can realistically adopt.

Technical Strategy
Evaluate existing platforms, technologies, and business requirements to determine what should be changed, extended, replaced, or built from scratch.

Process

Every engagement begins with understanding the business, the problem, and the desired outcome. That understanding guides decisions throughout the project, helping avoid unnecessary complexity and ensuring the final solution delivers meaningful value.

Before planning begins, it’s important to identify the constraints that will influence every decision throughout the project. Existing systems, operational processes, available resources, timelines, budgets, success metrics, regulatory requirements, and external business pressures all shape the final solution. Clearly defining these factors upfront leads to better decisions, more accurate planning, and fewer surprises down the road.


With a clear understanding of the business and its constraints, we can begin evaluating the different ways to solve the problem. Rarely is there only one answer. Every option has advantages, tradeoffs, and long-term implications that should be understood before any development begins.

Some solutions cost more upfront but save significant time and money over the life of the system. Others may be faster to build but become more difficult to maintain over time. We’ll discuss how each approach affects future enhancements, ongoing support, scalability, and the people responsible for using and maintaining the system.

Every viable approach is presented and discussed, including the options that are ultimately not recommended. Understanding why a particular solution isn’t the right fit is often just as valuable as understanding why another is. Whether the limitation is budget, timeline, existing systems, regulatory requirements, or another business constraint, the reasoning behind each recommendation is explained so decisions are made with complete context rather than assumptions.

Prioritize & Plan

Once a direction has been chosen, the work is broken into manageable increments based on business priorities, dependencies, and expected value. Rather than attempting to define every detail upfront, we establish a practical roadmap and prioritize the work needed to begin delivering results.

Priorities can change as new information emerges. Planning remains flexible enough to incorporate new requirements, discoveries, and feedback without losing sight of the overall objective.


Build, Review & Refine

Work is delivered in short, focused iterations rather than one long development cycle. Each increment creates an opportunity to review what was built, compare it against the business requirements, gather feedback, and identify what needs to change.

This iterative process allows problems and incorrect assumptions to surface early, when they are easier and less expensive to address. The solution is continuously refined through successive cycles of implementation, review, and correction until it meets the desired outcome.


Integrate & Validate

Each iteration is tested within the broader system to ensure new functionality works as intended, integrates correctly with existing systems, and continues to support the underlying business process.

Requirements, workflows, integrations, and implementation details are validated throughout the project rather than deferred until the end. This creates a continuous feedback loop between business needs and technical implementation, allowing the solution to adapt as understanding improves.

Every deployment is different. There is no one-size-fits-all approach, and the launch strategy should reflect the needs of the business, the complexity of the system, and the level of acceptable risk. Depending on the project, deployment may involve a phased rollout, scheduled maintenance windows, parallel systems, pilot groups, or a complete transition.

Deployment is an organizational event, not a technical event. A successful deployment requires preparation long before anything goes live. Infrastructure, data, users, integrations, documentation, training, backups, rollback plans, and communication all need to be coordinated to minimize disruption and prepare for unexpected issues. Everyone involved should understand their role, know what to expect, and have a clear plan if adjustments become necessary.

Deployment doesn’t mark the end of the project. Once the system is live, the focus shifts to monitoring performance, addressing real-world issues, gathering feedback, and making refinements as people begin using the solution in their day-to-day work.


Going live is an important milestone, but it’s not the point where a project is considered complete. As the solution becomes part of day-to-day operations, the focus shifts to ensuring users are comfortable, processes are working as intended, and the original business objectives have been achieved.

Early feedback often reveals opportunities that couldn’t have been identified during planning. Real-world usage helps validate assumptions, refine workflows, and confirm the solution is delivering the expected results. This is also an opportunity to revisit the original vision established during discovery and evaluate how it evolved throughout the project. In many cases, new priorities emerge once the initial goals have been met.

Once the project has been fully adopted and ownership has transitioned to your team, future involvement is entirely flexible. Some organizations prefer a complete handoff, while others choose to continue planning future enhancements, schedule periodic reviews, or maintain an ongoing advisory relationship as their business continues to grow.

Selected Case Studies

Healthcare + Compliance
V-Go Insulin Pump

(Now part of MannKind Corporation)

Problem: The company needed a compliant way to manage insurance submissions.

Solution: Developed a records submission workflow that handled insurance requests and responses.

Result: Prospective customers were able to securely submit medical information to verify coverage eligibility.

View Details
Ecommerce + Operations
Ranger Van Design

(Now part of Clarience Technologies)

Problem: The company wanted to handle nationwide distributor network workflows using a centralized platform as well as create the ability to place purchase orders online.

Solution: Designed and developed a platform connecting sales, operations, finance, and fulfillment processes through integrated systems.

Result: Customers were able to place orders online, and the business could manage the order process using a cloud-based platform.

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Partnership + Operations
Summit Fleet

(Now part of Kaizen Automotive)

Problem: The company needed a long-term technical partner to help solve evolving business challenges and develop solutions as operational needs changed.

Solution: Designed, developed, maintained, and advised on data infrastructure, marketing, and operations.

Result: Acted as technical advisor for 5+ years.

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NonProfit + Operations
Mule Deer Foundation

Problem: The non-profit needed a better way to accept donations, manage memberships, and handle marketing operations.

Solution: Developed a centralized donation portal and membership management system connected to multiple external marketing and administration platforms.

Result: The organization could manage multiple areas of national operations through a single platform.

Ecommerce + Compliance
Shoot-Straight, inc.

Problem: Customers could browse retailer’s regulated products next to standard products online but were unable to purchase.

Solution: Designed and a developed a custom purchasing platform integrating compliant workflows, payment processing, logistics, and administrative tools. Led implementation, deployment, and training.

Result: Customers were able to place orders online that followed regulatory guidelines.

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Ecommerce + Operations
Min Plastics & Supply, inc.

Problem: The longtime family business needed a way to offer complex made-to-order products online while maintaining existing operations.

Solution: Designed and developed a custom ecommerce platform for made-to-order acrylic products. Integrated ordering workflows legacy systems.

Result: Customers were able to place orders online without sales assistance for the first time ever.

View Details

  • From our Partners

    “Kyle understands our business and communicates with my team very well. He is always willing to go above and beyond for us. Quite frankly, he makes me look good as the Marketing Director.”
    Jan Elliason
    Summit Fleet

Contact

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